Aston Martin's Low-iQ Cygnet Caught on the Streets of Düsseldorf

If we had to give a prize for the most ridiculous new car of 2010, it would go hands down to Aston Martin's Cygnet luxury mini. The British firm's pint-size model is nothing more than a Toyota iQ (Scion iQ in North America) decorated with fancy-pansy wraps - something like those silly replicas we show you from time to time with an even sillier price tag.

The Cygnet won't go on sale before early 2011, but apparently, Aston Martin has already began shipping cars in Europe, most likely for use by the firm's dealers, though this particular example may have been used by a company exec. This here left-hand drive example with British license plates was spotted by a forum member of Autogespot on the roads of Düsseldorf, which is the capital city of the German state of North Rhine-Westphalia. For more photos of the Cygnet, follow the break.

Source: Autogespot

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Aston Martin Cygnet makes its global debut... in Harrods window

Ah, Harrods. Not only is it the swankiest and largest department store in the world, but starting from today and running through December 11, it will also be home to Aston Martin's new luxury city car, the Cygnet. The British firm's polished up Toyota iQ is making its global debut at the renowned shopping center in London occupying a prominent position in the store's Brompton Road window display.

The British automaker has not yet released technical specifications on the Cygnet, but it is believed that the three-meter long (117.5-in.) mini will keep the iQs 1.33-liter four-cylinder petrol engine with 98-horsepower, hooked up to a 6-speed manual or an optional CVT.

The controversial mini with the Aston Martin badge will be assembled at the company's Gaydon headquarters in Warwickshire with regular production and sales to start in early 2011. However, the company statedthat the order books for the Cygnet have already opened, with existing Aston Martin owners believed to be given a priority at launch.

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VIDEO: Aston Martin Execs Try to Convince Everyone the Cygnet is not a Toyota...

Now that the Aston Martin Cygnet has officially received the green light (previous post here), the brand of James Bond has put together again CEO Dr. Ulrich Bez and design director Marek Reichman for the Cygnet PR video below.

The 4-passenger Cygnet, based on Toyota's iQ city car, is meant to provide Aston Martin owners something more practical for daily use within cities and still offer said owners the level of exclusivity they desire. That means it can be ordered with all the same interior and exterior colors, leathers, and materials found on any other Aston.

While based on a Toyota, the Cygnet will officially be manufactured as its own standalone model - a coach-built compact, if you will - in Warwickshire, England. An official announcement has not been made regarding the power train, but it will likely get the iQ's standard 3-cylinder (possibly with a sport intake/exhaust setup).

By Phil Alex

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Toyota iQ Disco Concept to Glamour Rock German Showrooms

Say 'hallo' to Toyota's bling-bling shiny iQ Disco, a concept model that was created by the firm's German division purely for demonstration purposes as the oversized Japanese disco ball on wheels will tour dealerships all over the country, starting from showrooms in Cologne.

The tiny Toyota model, which will be sold to Americans under the Scion brand and to super rich buyers under the Aston Martin brand as the Cygnet, has been wrapped in a disco-ball-like sparkling foil and features 18-inch alloy wheels and scissor doors.

The transformation wouldn't be complete without a professional DJ system that consists of 15-inch bass reflex subwoofer, a two-channel mixer and two Numark NDX 800 players. Toyota said the system can play various music formats and delivers up to 1000 watts and a peak sound pressure of 130 dB.

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Aston Martin Cygnet Mini Confirmed for Production, Sales Start in 2011

It's officially official; Aston Martin today confirmed that the Toyota iQ-based Cygnet luxury city car is to go into production with sales to start in 2011. The British automaker said details on pricing and specification will be announced by the end of this year. However it is believed the Cygnet will cost between £30,000-50,000 in the UK, or about US$47,500-79,000 / €34,000 -57,000 at the current exchange rates, and will initially be sold only to existing Aston customers.

Originally shown as a pre-production concept car at this year's Geneva Salon in March, the Cygnet is an Aston Martin-flavored version of the Toyota iQ city car with unique styling cues such as the front grille, bumper designs, exterior trim and alloy wheels, plus a high-luxury interior with details inspired by the automaker's supercar range.

"It is time to think differently. Aston Martin is honest and we don't make compromises" says Aston Martin CEO Dr Ulrich Bez.

"Whatever we do, we do right. If we do performance, we do performance; we don't downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin. Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality."

Dr Bez added: "The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality. This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car."

The baby Aston Martin will be built at the company's Gaydon headquarters in Warwickshire, with the base Toyota iQs being imported to the UK from Japan. It is expected that the three-meter long (117.5-in.) Cygnet will keep the iQs 1.33-liter four-cylinder petrol engine with 98-horsepower, hooked up to a 6-speed manual or an optional CVT.

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Here's why we Think Aston Martin has Lost it with the Cygnet

In an interview last week with British car magazine Autocar, Aston Martin boss Ulrich Bez explained the reasons behind the company's decision to launch the Cygnet city car, which as you know, is a Toyota iQ with a new face and some fancy pansy dressings inside.

The only truly original 'Aston Martin' quality of the car appears to be the price tag which is rumored to range anywhere between £30-50,000, or about US$45-75,000 / €33-55,000.

We can think of a few dozen reasons to as why the British automaker shouldn't build, err we mean caricaturize the iQ into an Aston, but why bother when the company digs itself a grave by launching a childish wallpaper generator on its official site.

Here, internet users can dress up the Cygnet in a variety of colors and costumes and download the photos to their desktops or cell phones. Really funky for a MINI or a Kia but totally ridiculous when it concerns an exotic supercar maker with products like the Rapide and the Vantage.

Or at least that's what we think. Feel free to agree with or disagree with us in the comments below.

Link: Aston Martin

Aston Martin CEO Ulrich Bez Believes in the Cygnet. Should You?

Will Aston fans and owners begin to see the future as Ulrich Bez sees it? With the Aston Martin Cygnet, which recently debuted in Geneva, Bez says the British marque hopes to create "a more sustainable product lineup".

This means lowering Aston's carbon footprint company-wide and fulfilling a niche that supposedly exists. After all, Aston Martin is a business, and businesses are about making money in the long term.

According to Bez, "We have many customers who live in London, Paris, Rome or Milan, and who would like to drive their Aston Martin more often, but with a V12 sports car, it's just not appropriate. They tell me that they want an Aston Martin that fits better into their urban lives. And it is our job to give them what they want."

Fair enough, but allow me to ask: when is driving a V12 sports car not appropriate? Seriously though, if this is what Aston buyers are screaming for, it makes sense to give it to them.

However, at £30-50,000 for a Toyota with a new face (how's that for lipstick on a super-efficient pig?), I would think these loyal, highly-selective Aston buyers would want something a little more...Aston Martin. Too bad Aston doesn't have a Fiat-sized family pool to draw from like Ferrari and Maserati.

It's clear as day that Aston will benefit from a broader, more efficient selection of vehicles, but the fact that a Toyota city car is beneath the Aston-ized skin will probably never cease to irritate.

There is one qualm I have with Aston Martin's defense of the car, however. "[It]'s not pretending to be something it's not." That's EXACTLY what it's doing, Mr. Bez...

- by Phil Alex

Via: Autocar